“If a story is not about the hearer, he will not listen. And here I make a rule—a great and interesting story is about everyone or it will not last.”

“And, of course, people are only interested in themselves. If a story is not about the hearer he will not listen. And I here make a rule- a great and lasting story is about everyone or it will not last. The strange and foreign is not interesting- only the deeply personal and familiar.”

“...of course, people are interested only in themselves. If a story is not about the hearer he will not listen. And I here make a rule - a great and lasting story is about everyone or it will not last. The strange and foreign is not interesting - only the deeply personal and familiar.”

“And, of course, people are interested only in themselves. If a story is not about the hearer he will not listen.”

“The most important things to remember about back story are that (a) everyone has a history and (b) most of it isn’t very interesting.”

“It's like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.”