“If a story is not about the hearer, he will not listen. And here I make a rule—a great and interesting story is about everyone or it will not last.”

“And, of course, people are only interested in themselves. If a story is not about the hearer he will not listen. And I here make a rule- a great and lasting story is about everyone or it will not last. The strange and foreign is not interesting- only the deeply personal and familiar.”

“...of course, people are interested only in themselves. If a story is not about the hearer he will not listen. And I here make a rule - a great and lasting story is about everyone or it will not last. The strange and foreign is not interesting - only the deeply personal and familiar.”

“And, of course, people are interested only in themselves. If a story is not about the hearer he will not listen.”

“I think the difference between a lie and a story is that a story utilizes the trappings and appearance of truth for the interest of the listener as well as of the teller. A story has in it neither gain nor loss. But a lie is a device for profit or escape. I suppose if that definition is strictly held to, then a writer of stories is a liar - if he is financially fortunate.”

“The story was gradually taking shape. Pilon liked it this way. It ruined a story to have it all come out quickly. The good story lay in half-told things which must be filled in out of the hearer's own experience.”

“And the people listened, and their faces were quiet with listening. The story tellers, gathering attention into their tales, spoke in great rhythms, spoke in great words because the tales were great, and the listeners became great through them.”