“Passing on some useful or entertaining tidbit about another person is a sign of commitment. If you jeopardize your relationship with the subject of the gossip about him or her, you show that you value whom you're talking with more than whom you're talking about. Yet even more simply than that, we show people we value them by agreeing with them. The innocent urge to make friends and avoid giving offense has a profound influence on how we use gossip and the reputations that result from it.”

John Whitfield
Love Neutral

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