“The issue isn't whether your reputation is based on accurate information. It's that you can't control how people interpret that information. In general when people tell stories about one another they emphasize the characters and their deeds and downplay the details of the situation that might have shaped or excused those deeds.”

“When you develop your opinions on the basis of weak evidence, you will have difficulty interpreting subsequent information that contradicts these opinions, even if this new information is obviously more accurate.”

“Numbers are a lot like people. They each have a story. They interact with one another. They entertain. They inform. They deceive. They can create happiness or inflict enormous pain. You have to know how to get them to talk.”

“Your reputation is in the hands of others. That's what the reputation is. You can't control that. The only thing you can control is your character.”

“There really isn't a good way to tell a relative stranger that you think dead people are trying to tell you something. It's personal information. It's like telling someone you just met that you have a yeast infection. It might be true, but it's not the kind of thing people want to know about you. Plus, you know that every time they see you after that it will be the first thing they think about: There she is, the girl with the yeast infection/ghost problem.”

“But Andrew was right about one thing. Human beings need to tell stories. Historically, it's the quickest way we have for transmitting useful information to other members of our species. Stories are not simply nice things to have; they are essential survival tools. And yes, the stories we tell ourselves are just as important as the stories we tell other people.”