“What is a memory, anyway? Is it an indelible record, unimpeachable, frozen in some synaptic arrangement and stored away for some moment it might be needed in the future? Or is it subject to editing and revision, something plastic that our brains can shape into another form we can handle, something less toxic than the original, something less able to poison us?”

“Most of us are continually engaged in some form of pursuit. We are seeking excellence within one or more areas in our lives, and that is the basis of our motivation. It is human nature to have a need to get ahead, need a little something more—it’s in our DNA. Although we may not be certain of what we need at any given moment, we know there’s something. It’s a competitive itch and desire to improve that never goes away.”

“What do you mean less than nothing? I don't think there is any such thing as less than nothing. Nothing is absolutely the limit of nothingness. It's the lowest you can go. It's the end of the line. How can something be less than nothing? If there were something that was less than nothing, then nothing would not be nothing, it would be something - even though it's just a very little bit of something. But if nothing is nothing, then nothing has nothing that is less than it is.”

“Or maybe...just maybe this whole process is our training wheels towards something bigger. If we can reflect and know our lives, we might stay awake and shape our futures.”

“We can never be gods, after all--but we can become something less than human with frightening ease.”

“This isn’t a thrift store… We’re not selling them something less expensive, we’re selling them something more special. We have to tell them the story of what we’re showing them. And then we have to show them how they can be the new heroine in the story.”