“Practically every prime-time program is populated by people who are just the right sort of mad, and I now knew what the formula was. The right sort of mad are people who are a bit madder than we fear we're becoming, and in a recognizable way. We might be anxious but we aren't as anxious as they are. We might be paranoid but we aren't as paranoid as they are. We are entertained by them, and comforted that we're not as mad as they are.”

“We aren't all good people just trying to do good. Some of us are psychopaths. And psychopaths are to blame for this brutal, mis-shapen society.”

“sometimes the personalities at the helm of the madness industry are, with their drives and obsessions, as mad in their own way as those they study. And that relatively ordinary people are, more and more, defined by their maddest edges.”

“Suddenly, madness was everywhere, and I was determined to learn about the impact it had on the way society evolves. I've always believed society to be a fundamentally rational thing, but what if it isn't? What if it is built on insanity?”

“We journalists love writing about eccentrics. We hate writing about impenetrable, boring people. It makes us look bad: the duller the interviewee, the duller the prose. If you want to get away with wielding true, malevolent power, be boring.”

“In 1983 Colonel Burns wrote a poem in which he envisioned how his fledgling communications network might one day influence the world.Imagine the emergence of a new meta-culture.Imagine all kinds of people everywheregetting committed to human excellence,getting committed to closing the gapbetween the human conditionand the human potential...And imagine all of us hooked upwith a common high tech communications system.That's a vision that brings tears to the eyes.Human excellence is an idealthat we can embedinto every formal human structureon our planet.And that's really why we're going to do this.And that's also whyThe Meta Network is a creationwe can love.Notwithstanding Colonel Burns's failure to foresee that people would use the Internet mostly to access porn and look themselves up on Google, his prescience was admirable.”

“As I glanced at the phraseology of the research report, dull and unfathomable to outsiders like me, I thought that if you have the ambition to become a villain, the first thing you should do is learn to be impenetrable. Don’t act like Blofeld—monocled and ostentatious. We journalists love writing about eccentrics. We hate writing about impenetrable, boring people. It makes us look bad: the duller the interviewee, the duller the prose. If you want to get away with wielding true, malevolent power, be boring.”