“sometimes the personalities at the helm of the madness industry are, with their drives and obsessions, as mad in their own way as those they study. And that relatively ordinary people are, more and more, defined by their maddest edges.”

“Practically every prime-time program is populated by people who are just the right sort of mad, and I now knew what the formula was. The right sort of mad are people who are a bit madder than we fear we're becoming, and in a recognizable way. We might be anxious but we aren't as anxious as they are. We might be paranoid but we aren't as paranoid as they are. We are entertained by them, and comforted that we're not as mad as they are.”

“Suddenly, madness was everywhere, and I was determined to learn about the impact it had on the way society evolves. I've always believed society to be a fundamentally rational thing, but what if it isn't? What if it is built on insanity?”

“Psychiatric diagnoses are getting closer and closer to the boundary of normal,” said Allen Frances. “That boundary is very populous. The most crowded boundary is the boundary with normal.”“Why?” I asked.“There’s a societal push for conformity in all ways,” he said. “There’s less tolerance of difference. And so maybe for some people having a label is better. It can confer a sense of hope and direction. ‘Previously I was laughed at, I was picked on, no one liked me, but now I can talk to fellow bipolar sufferers on the Internet and no longer feel alone.’” He paused. “In the old days some of them may have been given a more stigmatizing label like conduct disorder or personality disorder or oppositional defiant disorder. Childhood bipolar takes the edge of guilt away from parents that maybe they created an oppositional child.”

“(What Jim had seen tallied with studies conducted after the Second WorldWar by the military historian General S.L.A. Marshall. He interviewed thousands of American infantrymen and concluded that only 15-20 per cent of them had actually shot to kill. The rest had fired high or not fired at all, busying themselves however else they could. And 98 per cent of the soldiers who did shoot to kill were later found to have been deeply traumatized by their actions. The other 2 per cent were diagnosed as ‘aggressive psychopathic personalities’, who basically didn’t mind killing people under any circumstances, at home or abroad.The conclusion—in the words of Lieutenant Colonel Dave Grossman of the Killology Research Group—was: ‘there is something about continuous, inescapable combat which will drive 98 per cent of all men insane, and the other 2 per cent were crazy when they got there’.)”

“Most goat-related military activity is still highly classified.”

“Remember that the crazy people are not always to be found on the outside. Sometimes the crazy people are deeply embedded on the inside. Not even the most imaginative conspiracy theorist has ever thought to invent a scenario in which a crack team of Special Forces soldiers and major generals secretly try to walk through their walls and stare goats to death.”