“Suddenly, madness was everywhere, and I was determined to learn about the impact it had on the way society evolves. I've always believed society to be a fundamentally rational thing, but what if it isn't? What if it is built on insanity?”

“Practically every prime-time program is populated by people who are just the right sort of mad, and I now knew what the formula was. The right sort of mad are people who are a bit madder than we fear we're becoming, and in a recognizable way. We might be anxious but we aren't as anxious as they are. We might be paranoid but we aren't as paranoid as they are. We are entertained by them, and comforted that we're not as mad as they are.”

“We aren't all good people just trying to do good. Some of us are psychopaths. And psychopaths are to blame for this brutal, mis-shapen society.”

“sometimes the personalities at the helm of the madness industry are, with their drives and obsessions, as mad in their own way as those they study. And that relatively ordinary people are, more and more, defined by their maddest edges.”

“(What Jim had seen tallied with studies conducted after the Second WorldWar by the military historian General S.L.A. Marshall. He interviewed thousands of American infantrymen and concluded that only 15-20 per cent of them had actually shot to kill. The rest had fired high or not fired at all, busying themselves however else they could. And 98 per cent of the soldiers who did shoot to kill were later found to have been deeply traumatized by their actions. The other 2 per cent were diagnosed as ‘aggressive psychopathic personalities’, who basically didn’t mind killing people under any circumstances, at home or abroad.The conclusion—in the words of Lieutenant Colonel Dave Grossman of the Killology Research Group—was: ‘there is something about continuous, inescapable combat which will drive 98 per cent of all men insane, and the other 2 per cent were crazy when they got there’.)”

“As I glanced at the phraseology of the research report, dull and unfathomable to outsiders like me, I thought that if you have the ambition to become a villain, the first thing you should do is learn to be impenetrable. Don’t act like Blofeld—monocled and ostentatious. We journalists love writing about eccentrics. We hate writing about impenetrable, boring people. It makes us look bad: the duller the interviewee, the duller the prose. If you want to get away with wielding true, malevolent power, be boring.”

“A strange thing happens when you interview a robot. You feel an urge to be profound: to ask profound questions. I suppose it’s an inter-species thing. Although if it is I wonder why I never try and be profound around my dog.‘What does electricity taste like?’ I ask.‘Like a planet around a star,’ Bina48 replies.Which is either extraordinary or meaningless - I’m not sure which”