“Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It's almost like magic.”

“The vocational approach at NOCCA (New Orleans Center for the Creative Arts) helps build grit in students. It teaches them how to be single-minded in pursuit of a goal, to sacrifice for the sake of a passion. The teachers demand hard work from their kids because they know, from personal experience, that creative success requires nothing less.”

“You break out of the box by stepping into shackles.From Imagine: How Creativity Works pg 23 (hardcover)”

“There is something scary about letting ourselves go. It means that we will screw up, that we will relinquish the possibility of perfection. It means that we will say things we didn’t mean to say and express feelings we can’t explain. It means that we will be onstage and not have complete control, that we won’t know what we’re going to play until we begin, until the bow is drawn across the strings. While this spontaneous method might be frightening, it’s also an extremely valuable source of creativity…the lesson about letting go is that we contain our own creativity. We are so worried about playing the wrong note or saying the wrong thing that we end up with nothing at all.”

“The fatal misconception behind brainstorming is that there is a particular script we should all follow in group interactions.... [W]hen the composition of the group is right—enough people with different perspectives running into one another in unpredictable ways—the group dynamic will take care of itself. All these errant discussions add up. In fact, they may even be the most essential part of the creative process. Although such conversations will occasionally be unpleasant—not everyone is always in the mood for small talk or criticism—that doesn’t mean that they can be avoided. The most creative spaces are those which hurl us together. It is the human friction that makes the sparks.”

“Every brilliant experiment, like every great work of art, starts with an act of imagination. Unfortunately, our current culture subscribes to a very narrow definition of truth. If something can’t be quantified and calculated, then it can’t be true. Because this strict scientific approach has explained so much, we assume that it can explain everything. But every method, even the experimental method, has limits. Take the human mind. Scientists describe our brain in terms of its physical details; they say we are nothing but a loom of electrical cells and synaptic spaces. What science forgets is that this isn’t how we experience the world. (We feel like the ghost, not like the machine.) It is ironic but true: the one reality science cannot reduce is the only reality we will ever know. This is why we need art. By expressing our actual experience, the artist reminds us that our science is incomplete, that no map of matter will ever explain the immateriality of our consciousness.”

“The self is simply this subject; it is the story we tell ourselves about our experiences.”