“In popular culture, detached irony and cynicism have ceded ground to an emphasis on sincerity and authenticity. The “too cool to care” attitude that typifies Generation X has become “cool to care” for Millennials. This New Sincerity has become the vehicle for a resurgence in moral storytelling in popular culture.”
Jonathan D. Fitzgerald
Not Your Mother's Morals: How the New Sincerity is Changing Pop Culture for the Better
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