“Almost always when I told someone I was writing a book about "eating animals", they assumed, even without knowing anything about my views, that it was a case for vegetarianism. It's a telling assumption, one that implies not only that a thorough inquiry into animal agriculture would lead one away from eating meat, but that most people already know that to be the case.”

“I'm a vegetarian.You're a what?I don't eat meat.How can you not eat meat?I just don't.He says he does not eat meat.What?No meat?No meat.Steak?No...Chickens!No...And what about the sausage?No, no sausage, no meat!He says he does not eat any meat.Not even sausage?I know!What is wrong with him?What is wrong with you?Nothing, I just don't eat meat!”

“This isn't animal experimentation, where you an imagine some proportionate good at the other end of the suffering. This is what we feel like eating. Tell me something: Why is taste, the crudest of our sense, exempted from the ethical rules that govern our other sense? If you stop and think about it, it's crazy. Why doesn't a horny person has as strong a claim to raping an animal as a hungry one does to killing and eating it?”

“There is something about eating animals that tends to polarize: never eat them or never sincerely question eating them; become an activist or disdain activists.”

“Elsewhere the paper notes that vegetarians and vegans (including athletes) 'meet and exceed requirements' for protein. And, to render the whole we-should-worry-about-getting-enough-protein-and-therefore-eat-meat idea even more useless, other data suggests that excess animal protein intake is linked with osteoporosis, kidney disease, calcium stones in the urinary tract, and some cancers. Despite some persistent confusion, it is clear that vegetarians and vegans tend to have more optimal protein consumption than omnivores. ”

“We can't plead ignorance, only indifference. Those alive today are the generations that came to know better. We have the burden and the opportunity of living in the moment when the critique of factory farming broke into the popular consciousness. We are the ones of whom it will be fairly asked, What did you do when you learned the truth about eating animals?”

“We need a better way to talk about eating animals. We need a way that brings meat to the center of public discussion in the same way it is often at the center of our plates. This doesn't require that we pretend we are going to have a collective agreement. However strong our intuitions are about what's right for us personally and even about what's right for others, we all know in advance that our positions will clash with those of our neighbors. What do we do with that most inevitable reality? Drop the conversation, or find a way to reframe it?”