“Find a printer paper and imagine a full-grown bird shaped something like a football with legs standing on it. Imagine 33,000 of these rectangles in a grid. (Broilers are never in cages, and never on multiple levels.) Now enclose the grid with windowless walls and put a ceiling on top. Run in automated (drug-laced) feed, water, heating, and ventilation systems. This is a farm.”

“Our brains contain one hundred billion nerve cells (neurons). Each neuron makes links with ten thousand other neurons to form an incredible three dimensional grid. This grid therefore contains a thousand trillion connections - that's 1,000,000,000,000,000 (a quadrillion). It's hard to imagine this, so let's visualise each connection as a disc that's 1mm thick. Stack up the quadrillion discs on top of each other and they will reach the sun (which is ninety-three million miles from the earth) and back, three times over.”

“In every culture we imagined something like our own political system running the Universe Few found the similarity suspicious.”

“Never automate something that can be eliminated, and never delegate something that can be automated or streamlined. Otherwise, you waste someone else's time instead of your own, which now wastes your hard-earned cash. How's that for incentive to be effective and efficient?”

“Try to imagine what it will be like to go to sleep and never wake up... now try to imagine what it was like to wake up having never gone to sleep.”

“Needless to say, jamming deformed, drugged, overstressed birds together in a filthy, waste-coated room is not very healthy. Beyond deformities, eye damage, blindness, bacterial infections of bones, slipped vertebrae, paralysis, internal bleeding, anemia, slipped tendons, twisted lower legs and necks, respiratory diseases, and weakened immune systems are frequent and long-standing problems on factory farms.”