“It's an empowering idea. The entire goliath of the food industry is driven and determined by the choices we make as the waiter gets impatient for our order or in the practicalities ad whimsies of what we load into our shopping carts or farmers'-market bags.”

“In this life we have to make many choices. Some are very important choices. Some are not. Many of our choices are between good and evil. The choices we make, however, determine to a large extent our happiness or our unhappiness, because we have to live with the consequences of our choices. Making perfect choices all of the time is not possible. It just doesn't happen. But it is possible to make good choices we can live with and grow from.”

“At various points in our lives, or on a quest, for reasons that often remain obscure , we are driven to make decisions which prove with hindsight to be loaded with meaning.”

“At various points in our lives, or on a quest, and for reasons that often remain obscure, we are driven to make decisions which prove with hindsight to be loaded with meaning. (225)”

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”

“So what to do? . . . She shook her head impatiently. Choice is a largely delusional concept, her tutor used to say. Whether in politics, morals or shopping, we have far less than we imagine. In the end what we have to do often doesn't even figure on our list of pseudo-options.”