“It's an empowering idea. The entire goliath of the food industry is driven and determined by the choices we make as the waiter gets impatient for our order or in the practicalities ad whimsies of what we load into our shopping carts or farmers'-market bags.”

“One of the greatest opportunities to live our values-or betray them-lies in the food we put on our plates.”

“If we are not given the option to live without violence, we are given the choice to center our meals around harvest or slaughter, husbandry or war. We have chosen slaughter. We have chosen war. That's the truest version of our story of eating animals.Can we tell a new story?”

“We spent our lives making livings.”

“Isn't it strange how upset people get about a few dozen baseball players taking growth hormones, when we're doing what were doing to our food animals and feeding them to our children?”

“Why are entire flocks of industrial birds dying at once? And what about the people eating those birds? Just the other day, one of the local pediatricians was telling me he's seeing all kinds of illnesses that he never used to see. Not only juvenile diabetes, but inflammatory and autoimmune diseases that a lot of the docs don't even know what to call. And girls are going through puberty much earlier; and kids are allergic to just about everything, and asthma is out of control. Everyone knows it's our foods... Kids today are the first generation to grow up on this stuff...”

“We are not long-term beings. Not heroes of romances in many volumes. For one gesture, for one word alone, we shall make the effort. We openly admit: our creations will be temporary. We shall have this as our aim: a gesture.”