“Just how destructive does a culinary preference have to be before we decide to eat something else? If contributing to the suffering of billions of animals that live miserable lives and (quite often) die in horrific ways isn't motivating, what would be? If being the number one contributor to the most serious threat facing the planet (global warming) isn't enough, what is? And if you are tempted to put off these questions of conscience, to say not now, then when?”

“...that's the business model. How quickly can they be made to grow, how tightly can they be packed, how much or little can they eat, how sick can they get without dying. This isn't animal experimentation, where you can imagine some proportionate good at the other end of the suffering. This is what we feel like eating... Why doesn't a horny person have as strong a claim to raping an animal as a hungry one does to killing and eating it? It's easy to dismiss that question but hard to respond to it... How riveting wold the sound of a tortured animal need to be to make you want to hear it that badly?”

“This isn't animal experimentation, where you an imagine some proportionate good at the other end of the suffering. This is what we feel like eating. Tell me something: Why is taste, the crudest of our sense, exempted from the ethical rules that govern our other sense? If you stop and think about it, it's crazy. Why doesn't a horny person has as strong a claim to raping an animal as a hungry one does to killing and eating it?”

“However much we obfuscate or ignore it, we know that the factory farm is inhumane in the deepest sense of the word. And we know that there is something that matters in a deep way about the lives we create for the living beings most within our power. Our response to the factory farm is ultimately a test of how we respond to the powerless, to the most distant, to the voiceless--it is a test of how we act when no one is forcing us to act one way or another.”

“Why is taste, the crudest of our senses, exempted from the ethical rules that govern our other senses? If you stop and think about it, it’s crazy. Why doesn’t a horny person have as strong a claim to raping an animal as a hungry one does to killing and eating it? It’s easy to dismiss that question but hard to respond to it. And how would you judge an artist who mutilated animals in a gallery because it was visually arresting? How riveting would the sound of a tortured animal need to be to make you want to hear it that badly? Try to imagine any end other than taste for which it would be justifiable to do what we do to farmed animals.”

“We can't plead ignorance, only indifference. Those alive today are the generations that came to know better. We have the burden and the opportunity of living in the moment when the critique of factory farming broke into the popular consciousness. We are the ones of whom it will be fairly asked, What did you do when you learned the truth about eating animals?”

“What the meat industry figured out is that you don't need healthy animals to make a profit. Sick animals are more profitable...Factory farms calculate how close to death they can keep animals without killing them. That's the business model. How quickly they can be made to grow, how tightly they can be packed, how much or how little can they eat, how sick they can get without dying...We live in a world in which it's conventional to treat an animal like a block of wood.”