“...that's the business model. How quickly can they be made to grow, how tightly can they be packed, how much or little can they eat, how sick can they get without dying. This isn't animal experimentation, where you can imagine some proportionate good at the other end of the suffering. This is what we feel like eating... Why doesn't a horny person have as strong a claim to raping an animal as a hungry one does to killing and eating it? It's easy to dismiss that question but hard to respond to it... How riveting wold the sound of a tortured animal need to be to make you want to hear it that badly?”

“What the meat industry figured out is that you don't need healthy animals to make a profit. Sick animals are more profitable...Factory farms calculate how close to death they can keep animals without killing them. That's the business model. How quickly they can be made to grow, how tightly they can be packed, how much or how little can they eat, how sick they can get without dying...We live in a world in which it's conventional to treat an animal like a block of wood.”

“Why is taste, the crudest of our senses, exempted from the ethical rules that govern our other senses? If you stop and think about it, it’s crazy. Why doesn’t a horny person have as strong a claim to raping an animal as a hungry one does to killing and eating it? It’s easy to dismiss that question but hard to respond to it. And how would you judge an artist who mutilated animals in a gallery because it was visually arresting? How riveting would the sound of a tortured animal need to be to make you want to hear it that badly? Try to imagine any end other than taste for which it would be justifiable to do what we do to farmed animals.”

“This isn't animal experimentation, where you an imagine some proportionate good at the other end of the suffering. This is what we feel like eating. Tell me something: Why is taste, the crudest of our sense, exempted from the ethical rules that govern our other sense? If you stop and think about it, it's crazy. Why doesn't a horny person has as strong a claim to raping an animal as a hungry one does to killing and eating it?”

“Just how destructive does a culinary preference have to be before we decide to eat something else? If contributing to the suffering of billions of animals that live miserable lives and (quite often) die in horrific ways isn't motivating, what would be? If being the number one contributor to the most serious threat facing the planet (global warming) isn't enough, what is? And if you are tempted to put off these questions of conscience, to say not now, then when?”

“Given that eating animals is in absolutely no way necessary for my family — unlike some in the world, we have easy access to a wide variety of other foods — should we ear animals?”

“Humans are the only animals that have children on purpose, keep in touch (or don't), care about birthdays, waste and lose time, brush their teeth, feel nostalgia, scrub stains, have religions and political parties and laws, wear keepsakes, apologize years after an offense, whisper, fear themselves, interpret dreams, hide their genitalia, shave, bury time capsules, and can choose not to eat something for reasons of conscience. The justifications for eating animals and for not eating them are often identical: we are not them.”