“The factory farm industry (in alliance with the pharmaceutical industry) currently has more power than public-health professionals... We give it to them. We have chosen, unwittingly, to fund this industry on a massive scale by eating factory-farmed animal products (and water sold as animal products) - and we do so daily.”

“Michael Pollan likens consumer choices to pulling single threads out of a garment. We pull a thread from the garment when we refuse to purchase eggs or meat from birds who were raised in confinement, whose beaks were clipped so they could never once taste their natural diet of worms and insects. We pull out a thread when we refuse to bring home a hormone-fattened turkey for Thanksgiving dinner. We pull a thread when we refuse to buy meat or dairy products from cows who were never allowed to chew grass, or breathe fresh air, or feel the warm sun on their backs.The more threads we pull, the more difficult it is for the industry to stay intact. You demand eggs and meat without hormones, and the industry will have to figure out how it can raise farm animals without them. Let the animals graze outside and it slows production. Eventually the whole thing will have to unravel.If the factory farm does indeed unravel - and it must - then there is hope that we can, gradually, reverse the environmental damage it has caused. Once the animal feed operations have gone and livestock are once again able to graze, there will be a massive reduction in the agricultural chemicals currently used to grow grain for animals. And eventually, the horrendous contamination caused by animal waste can be cleaned up. None of this will be easy.The hardest part of returning to a truly healthy environment may be changing the current totally unsustainable heavy-meat-eating culture of increasing numbers of people around the world. But we must try. We must make a start, one by one.”

“What the meat industry figured out is that you don't need healthy animals to make a profit. Sick animals are more profitable...Factory farms calculate how close to death they can keep animals without killing them. That's the business model. How quickly they can be made to grow, how tightly they can be packed, how much or how little can they eat, how sick they can get without dying...We live in a world in which it's conventional to treat an animal like a block of wood.”

“The ten billion animals that are killed every year for meat and the virulent consequences of contemporary animal agricultural practices remain conspicuously absent from public discourse. How often have you seen media exposés on the violent treatment of farm animals and the corrupt practices of carnistic industry? Compare this with the amount of coverage afforded fluctuating gas prices or Hollywood fashion blunders. Most of us are more outraged over having to pay five cents more for a gallon of gas than over the fact that billions of animals, millions of humans, and the entire ecosystem are systematically exploited by an industry that profits from such gratuitous violence. And most of us know more about what the stars wore to the Oscars than we do about the animals we eat.”

“Factory farming isn't just killing: It is negation, a complete denial of the animal as a living being with his or her own needs and nature. It is not the worst evil we can do, but it is the worst evil we can do to them.”

“Some animal rights activists are demanding vegetarianism, even veganism now, or nothing. But since only 4 or 5 percent of Americans claim to be vegetarians, 'nothing' is the far more likely outcome. I ask these activists to weigh the horrors of Bladen County's industrial farms and the Tar Heel slaughterhouse against the consequences of doing nothing to alleviate the hour-to-hour sufferings of its victims. Is not a life lived off the factory farm and a death humanely inflicted superior to the terrible lives we know they lead and the horrible deaths we know they suffer in Bladen County today?”