“Think of the beginning of the story of the beginning of everything: Adam (without Eve and without divine guidance) names the animals. Continuing his work, we call stupid people bird-brained, cowardly people chickens, fools turkeys. Are these the best names we have to offer? If we can revise the notion of women coming from a rib, can’t we revise our categorizations of the animals that, draped with barbecue sauce, end up as the ribs on our dinner plates — or for that matter, the KFC in our hands?”

“Silently the animal catches our glance. The animal looks at us, and whether we look away (from the animal, our plate, our concern, ourselves) or not, we are exposed. Whether we change our lives or do nothing, we have responded. To do nothing is to do something”

“What we forget about animals we begin to forget about ourselves.”

“If we are not given the option to live without violence, we are given the choice to center our meals around harvest or slaughter, husbandry or war. We have chosen slaughter. We have chosen war. That's the truest version of our story of eating animals.Can we tell a new story?”

“Perhaps in the back of our minds we already understand, without all the science I've discussed, that something terribly wrong is happening. Our sustenance now comes from misery. We know that if someone offers to show us a film on how our meat is produced, it will be a horror film. We perhaps know more than we care to admit, keeping it down in the dark places of our memory-- disavowed. When we eat factory-farmed meat we live, literally, on tortured flesh. Increasingly, that tortured flesh is becoming our own.”

“We need a better way to talk about eating animals. We need a way that brings meat to the center of public discussion in the same way it is often at the center of our plates. This doesn't require that we pretend we are going to have a collective agreement. However strong our intuitions are about what's right for us personally and even about what's right for others, we all know in advance that our positions will clash with those of our neighbors. What do we do with that most inevitable reality? Drop the conversation, or find a way to reframe it?”

“Of course, consumers might notice that their chickens don’t taste quite right — how good could a drug-stuffed, disease-ridden, shit-contaminated animal possibly taste? — but the birds will be injected (or otherwise pumped up) with “broths” and salty solutions to give them what we have come to think of as the chicken look, smell, and taste.”