“We can't plead ignorance, only indifference. Those alive today are the generations that came to know better. We have the burden and the opportunity of living in the moment when the critique of factory farming broke into the popular consciousness. We are the ones of whom it will be fairly asked, What did you do when you learned the truth about eating animals?”

“However much we obfuscate or ignore it, we know that the factory farm is inhumane in the deepest sense of the word. And we know that there is something that matters in a deep way about the lives we create for the living beings most within our power. Our response to the factory farm is ultimately a test of how we respond to the powerless, to the most distant, to the voiceless--it is a test of how we act when no one is forcing us to act one way or another.”

“The factory farm industry (in alliance with the pharmaceutical industry) currently has more power than public-health professionals... We give it to them. We have chosen, unwittingly, to fund this industry on a massive scale by eating factory-farmed animal products (and water sold as animal products) - and we do so daily.”

“We can only be said to be alive in those moments when our hearts are conscious of our treasures.”

“Foolish people ask you, when you speak what they do not wish to hear, "How do you know it is the truth, and not an error of your own?" We know the truth when we see it, from opinion, as we know when we are awake that we are awake.”

“This is our one and only chance at mortal life-here and now. The longer we live, the greater is our realization that it is brief. Opportunities come, and then they are gone. I believe that among the greatest lessons we are to learn in this short sojourn upon the earth are lessons that help us distinguish between what is important and what is not. I plead with you not to let those most important things pass you by. As you plan for that illusive, nonexistent future when you will have time to do all that you want to do. Instead, find you in the journey now.”