“What the meat industry figured out is that you don't need healthy animals to make a profit. Sick animals are more profitable...Factory farms calculate how close to death they can keep animals without killing them. That's the business model. How quickly they can be made to grow, how tightly they can be packed, how much or how little can they eat, how sick they can get without dying...We live in a world in which it's conventional to treat an animal like a block of wood.”

“...that's the business model. How quickly can they be made to grow, how tightly can they be packed, how much or little can they eat, how sick can they get without dying. This isn't animal experimentation, where you can imagine some proportionate good at the other end of the suffering. This is what we feel like eating... Why doesn't a horny person have as strong a claim to raping an animal as a hungry one does to killing and eating it? It's easy to dismiss that question but hard to respond to it... How riveting wold the sound of a tortured animal need to be to make you want to hear it that badly?”

“The factory farm industry (in alliance with the pharmaceutical industry) currently has more power than public-health professionals... We give it to them. We have chosen, unwittingly, to fund this industry on a massive scale by eating factory-farmed animal products (and water sold as animal products) - and we do so daily.”

“Why is taste, the crudest of our senses, exempted from the ethical rules that govern our other senses? If you stop and think about it, it’s crazy. Why doesn’t a horny person have as strong a claim to raping an animal as a hungry one does to killing and eating it? It’s easy to dismiss that question but hard to respond to it. And how would you judge an artist who mutilated animals in a gallery because it was visually arresting? How riveting would the sound of a tortured animal need to be to make you want to hear it that badly? Try to imagine any end other than taste for which it would be justifiable to do what we do to farmed animals.”

“It shouldn't be the consumer's responsibility to figure out what's cruel and what's kind, what's environmentally destructive and what's sustainable. Cruel and destructive food products should be illegal. We don't need the option of buying children's toys made with lead paint, or aerosols with chlorofluorocarbons, or medicines with unlabeled side effects. And we don't need the option of buying factory-farmed animals.”

“Humans are the only animals that have children on purpose, keep in touch (or don't), care about birthdays, waste and lose time, brush their teeth, feel nostalgia, scrub stains, have religions and political parties and laws, wear keepsakes, apologize years after an offense, whisper, fear themselves, interpret dreams, hide their genitalia, shave, bury time capsules, and can choose not to eat something for reasons of conscience. The justifications for eating animals and for not eating them are often identical: we are not them.”

“Isn't it strange how upset people get about a few dozen baseball players taking growth hormones, when we're doing what were doing to our food animals and feeding them to our children?”