“Cruelty.Not only the willful causing of unnecessary suffering, but the indifference to it. It's much easier to be cruel than one might think. It's often said that nature, "red in tooth and claw," is cruel. I heard this again and again from ranchers, who tried to persuade me that they were protecting their animals from what lay outside the enclosures. Nature is no picnic, true. (Picnics are rarely picnics.)And it's also true that animals on the very best farms often have better lives than they would in the wild. But nature isn't cruel. And neither are the animals in nature that kill and occasionally even torture one another. Cruelty depends on an understanding of cruelty, and the ability to choose against it. Or to choose to ignore it.”

“Cruelty depends on an understanding of cruelty, and the ability to choose against it. Or to choose to ignore it.”

“It’s much easier to be cruel than one might think.”

“Cruelty...prefers abstraction. Some have tried to resolved this gap by hunting or butchering an animal themselves, as if those experiences might somehow legitimize the endeavor of eating animals. This is very silly. Murdering someone would surely prove that you are capable of killing, but it woudln't be the most reasonable way to understand why you should or shouldn't do it.”

“Why is taste, the crudest of our senses, exempted from the ethical rules that govern our other senses? If you stop and think about it, it’s crazy. Why doesn’t a horny person have as strong a claim to raping an animal as a hungry one does to killing and eating it? It’s easy to dismiss that question but hard to respond to it. And how would you judge an artist who mutilated animals in a gallery because it was visually arresting? How riveting would the sound of a tortured animal need to be to make you want to hear it that badly? Try to imagine any end other than taste for which it would be justifiable to do what we do to farmed animals.”

“Killing an animals oneself is more often then not a way to forget the problem while pretending to remember. This is perhaps more harmful than ignorance. It is always possible to wake someone from sleep, but there is no amount of noise that will wake someone who is pretending to be asleep.”

“This isn't animal experimentation, where you an imagine some proportionate good at the other end of the suffering. This is what we feel like eating. Tell me something: Why is taste, the crudest of our sense, exempted from the ethical rules that govern our other sense? If you stop and think about it, it's crazy. Why doesn't a horny person has as strong a claim to raping an animal as a hungry one does to killing and eating it?”