“Success is the important thing. Propaganda is not a matter for average minds, but rather a matter for practitioners. It is not supposed to be lovely or theoretically correct. I do not care if I give wonderful, aesthetically elegant speeches, or speak so that women cry. The point of a political speech is to persuade people of what we think right. I speak differently in the provinces than I do in Berlin, and when I speak in Bayreuth, I say different things than I say in the Pharus Hall. That is a matter of practice, not of theory. We do not want to be a movement of a few straw brains, but rather a movement that can conquer the broad masses. Propaganda should be popular, not intellectually pleasing. It is not the task of propaganda to discover intellectual truths.”

“Shit is disgusting and horrible. A lot of people and things are disgusting and horrible, and I want to be a nice person, and I am. When you are speaking about rejected people whose suffering makes them disgusting, you are speaking about shit. I do not mean that we should all eat shit and love what we can’t help rejecting. I am saying that I tried to do that, just to see if it was possible.It’s not possible. ”

“Neither do I -- to speak truth. But I suppose there might be good in things, even if we don't see it.”

“Because there are hundreds of different ways to say one thing, I, being a writer, songwriter, and poet, speak childishly and incoherently. In speech there is so much to decide in so little time.”

“He says: ‘it doesn’t matter. What I know is that I could do this with you’ — he makes a movement with his hands like a baker, kneading a loaf of bread — ‘and afterwards you’d be different.”

“It is arguable that the success of business propaganda in persuading us, for so long, that we are free from propaganda is one of the most significant propaganda achievements of the twentieth century.”