“That propaganda is good which leads to success, and that is bad which fails to achieve the desired result. It is not propaganda’s task to be intelligent, its task is to lead to success.”

“Success is the important thing. Propaganda is not a matter for average minds, but rather a matter for practitioners. It is not supposed to be lovely or theoretically correct. I do not care if I give wonderful, aesthetically elegant speeches, or speak so that women cry. The point of a political speech is to persuade people of what we think right. I speak differently in the provinces than I do in Berlin, and when I speak in Bayreuth, I say different things than I say in the Pharus Hall. That is a matter of practice, not of theory. We do not want to be a movement of a few straw brains, but rather a movement that can conquer the broad masses. Propaganda should be popular, not intellectually pleasing. It is not the task of propaganda to discover intellectual truths.”

“The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.”

“Berndt handed in a plan for the occultist propaganda to be carried on by us. We are getting somewhere. The Americans and English fall easily to this kind of propaganda. We are therefore pressing into service all star witnesses of occult prophecy. Nostradamus must once again submit to being quoted.”

“Think of the press as a great keyboard on which the government can play.”

“Every age that has historical status is governed by aristocracies.Aristocracy with the meaning - the best are ruling.Peoples do never govern themselves. That lunacy was concocted by liberalism. Behind its "people's sovereignty" the slyest cheaters are hiding, who don't want to be recognized.”

“It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle. They are mere words, and words can be molded until they clothe ideas and disguise.”