“He had a habit of remarking to bartenders that he didn't see any sense in mixing whiskey with water since the whiskey was already wet.”

“Whiskey is for drinking; water is for fighting over.”

“Like most Michigan natives, Ferguson had a vague knowledge of a thing called barbecue, but had never actually eaten any. He was, however, intimately familiar with whiskey.”

“It is irrelevant to the entrepreneur, as the servant of the consumers, whether the wishes and wants of the consumers are wise or unwise, moral or immoral. He produces what the consumers want. In this sense he is amoral. He manufactures whiskey and guns just as he produces food and clothing. It is not his task to teach reason to the sovereign consumers. Should one entrepreneur, for ethical reasons of his own, refuse to manufacture whiskey, other entrepreneurs would do so as long as whiskey is wanted and bought. It is not because we have distilleries that people drink whiskey; it is because people like to drink whiskey that we have distilleries. One may deplore this. But it is not up to the entrepreneurs to improve mankind morally. And they are not to be blamed if those whose duty this is have failed to do so.”

“The face of a man who had sipped life's vinegar and found it, by and large, to be mostly whiskey, and good whiskey at that.”

“There is no such thing as bad whiskey. Some whiskeys just happen to be better than others. But a man shouldn’t fool with booze until he’s fifty; then he’s a damn fool if he doesn’t.”