“Of course the merchandise appears to be cheaper. Because where there are so many things close together, they can hardly help not thinking of themselves as precious. In their own eyes they shrink, and they lower their prices, and they become humble, for humility in good expresses itself as cheapness. And since there are also so many shoppers crowded together, the goods make less of a challenge or an appeal to them; and so they too become humble. If the very large department store looked to begin with like a work of hubris, it comes to seem merely an enormous container for human smalless and modesty; an enormous confession of earthly cheapness.”
“Therefore, the very large department store should not be viewed as a sinful undertaking, as, for example, the Tower of Babel. It is, rather, proof of the inability of the human race of today to be extravagant. It even builds skyscrapers: and the consequence this time isn't a great flood, but just a shop...”
“Astonishing, really, that they still look human. They ought to look like megaphones, like screams, like brutal desires, like beery ecstasies... like decadent barism. But the unconscious drive to remain in God's image seems to be so strong that not even the six-day races can quite eradicate it.”
“Because human nature will not deny its weaknesses, even where it is seemingly in the process of overcoming them.”
“Above all there's a lack of personal discipline, manners, decorum, natural discretion. If everyone causes their own individual catastrophes, how can there fail to be more general catastrophes? After all, the passengers on a bus or streetcar make up a community of a kind. But they don't see it that way, not even in a moment of danger. As they see it they are bound always to be the other's enemy: for political, social, all sorts of reasons. Where so much hate has been bottled up, it is vented on inanimate things, and provokes the celebrated perversity of inanimate things. Sending experts into other countries won't help much, so long as each individual refuses to work out his own personal traffic plan. There is a wisdom in the accident of language by which there is a single word, "traffic," for movement in the streets, and for people's dealings with one another.”
“The escalator seems to me to typify this: It leads us up, by climbing on our behalf. Yes, it doesn't even climb, it flies. Each step carries its shopper aloft, as though afraid he might change his mind. It takes us up to merchandise we might not have bothered to climb an ordinary flight of steps for.”
“I pout my lower lip for a second, but then I grin as the pieces come together."That's why you like me!" I exclaim. "Because you're not very nice either! It makes so much more sense now.”