“Of course the merchandise appears to be cheaper. Because where there are so many things close together, they can hardly help not thinking of themselves as precious. In their own eyes they shrink, and they lower their prices, and they become humble, for humility in good expresses itself as cheapness. And since there are also so many shoppers crowded together, the goods make less of a challenge or an appeal to them; and so they too become humble. If the very large department store looked to begin with like a work of hubris, it comes to seem merely an enormous container for human smalless and modesty; an enormous confession of earthly cheapness.”

Joseph Roth

Joseph Roth - “Of course the merchandise appears to be...” 1

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