“There is a fear of voluptuousness that is itself voluptuous, just as a certain fear of death can itself be deadly.”

“Of course the merchandise appears to be cheaper. Because where there are so many things close together, they can hardly help not thinking of themselves as precious. In their own eyes they shrink, and they lower their prices, and they become humble, for humility in good expresses itself as cheapness. And since there are also so many shoppers crowded together, the goods make less of a challenge or an appeal to them; and so they too become humble. If the very large department store looked to begin with like a work of hubris, it comes to seem merely an enormous container for human smalless and modesty; an enormous confession of earthly cheapness.”

“Although the noise of the chattering clientele is much more significant than the topics of their chatter, it does finally constitute that type of social and indistinct expression that we refer to as rhubarb. The very particular volume in which people tell each other their news seems to generate all by itself that acoustic chiaroscuro, a sounding murk, in which every communication seems to lose its edges, truth projects the shadow of a lie, and a statement seems to resemble its opposite.”

“The weeping willows, on the other hand, are evocative of death. They are a little contrived, a little exaggerated, still green in the middle of all the colors of autumn, and there is a human pathos to them.”

“A moving shadow means more to us than a body at rest. We are no longer taken in by a fixed grin. We know that only death has a rictus.”

“A lot of truths about the living world are recorded in bad books; they are just badly written about.”

“Therefore, the very large department store should not be viewed as a sinful undertaking, as, for example, the Tower of Babel. It is, rather, proof of the inability of the human race of today to be extravagant. It even builds skyscrapers: and the consequence this time isn't a great flood, but just a shop...”