“A good salesman, as the old (and politically incorrect) saying goes, can sell a refrigerator to an Eskimo. It's a cliché, but there's some truth to it: Inuit who live above the Arctic Circle use insulated refrigerators to keep their food from freezing in subzero temperatures”

“Let’s put to rest one cliché. You can sell refrigerators to Eskimos. The people of Savoonga are Yupiks, the westernmost of the Eskimo tribes, closer to Siberians than American Eskimos in their appearance, and their customs, and their distinctive, liquidly sibilant native language. And, yes, they all have refrigerators. In the winter, food gets freezer burn if left out in the elements. Eskimos need refrigerators to keep their food warm.”

“We needed a refrigerator for our new place and I've never bought a refrigerator my whole life. I went into the appliance store, there's like 900 of 'em lined up, there's a salesman there. What's this guy supposed to say about refrigerators? "Well you got this refrigerator here, This keeps all your food cold for 600...You've got this refrigerator, This keeps all your food cold for 800...Check this out, 1400, keeps all your food cold.”

“You can't make positive discoveries that make your life better if you never try anything new.”

“Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they're willing to pay, in a way that (4) satisfies the purchaser's needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.”

“Business schools don't create successful people. They simply accept them, then take credit for their success.”

“I'm a thirty-something gay man with a dodgy heart. I sell books for a living. Who wants to read about that?”