“To conform is to lose your soul”

“I think we’re losing sight of what our ultimate goal is here,” said Genevieve. But we feared that if she was washed out, people would look right past the flyer.”

“For all our penny-wisdom,’” he said, “‘for all our soul-destroying slavery to habit, it is not to be doubted that all men have sublime thoughts.”

“Using a wide variety of media, we could demonstrate for our fellow Americans their anxieties, desires, insufficiencies, and frustrations--and how to assuage them all. We informed you in six seconds that you needed something you didn't know you lacked. We made you want anything that anyone willing to pay us wanted you to want. We were hired guns of the human soul. We pulled the strings on the people across the land and by god they got to their feet and they danced for us.”

“It was madness to leave without your useless shit. You came in with it, you left with it--that was how it worked. What would you use to clutter a new office with if not your useless shit? We could remember Old Brizz with this box of useless shit, shifting the box from arm to arm as he talked with the building guy. Of course, Old Brizz never had an office again. His useless shit really was useless. He had cause to leave his useless shit behind. But his was a rare case. All things considered, it was better to take your useless shit with you.”

“We hated not knowing something. We hated not knowing who was going to walk Spanish down the hall. How would our bills get paid? And where would we find new work? We knew the power of the credit card companies and the collection agencies and the consequences of bankruptcy. Those institutions were without appeal. They put your name into a system, and from that point forward, vital parts of the American dream were foreclosed upon. A backyard swimming pool. A long weekend in Vegas. A low-end BMW. These were not Jeffersonian ideals, perhaps, on par with life and liberty, but at this advanced stage, with the West won and the Cold War over, they, too, seemed among our inalienable rights.”

“Yet for all the depression no one ever quit. When someone quit, we couldn't believe it. 'I'm becoming a rafting instructor on the Colorado River,' they said. 'I'm touring college towns with my garage band.' We were dumbfounded. It was like they were from another planet. Where had they found the derring-do? What would they do about car payments? We got together for going away drinks on their final day and tried to hide our envy while reminding ourselves that we still had the freedom and luxury to shop indiscriminately.”