“Today is a brand new beginning for me!”

“Today is a new day. A new day of new thought, a new day of new consciousness, a new day of new love, a new day of new life. I am no longer tied to my past, I am no longer tied to my former self. Today I am brand new...”

“Today.....I begin a new life".”

“Nobody can go back and start a new beginning, but anyone can start today and make a new ending.”

“My cousin Roger once told me, on the eve of his third wedding, that he felt marriage was addictive. Then he corrected himself. I mean early marriage, he said. The very start of a marriage. It's like a whole new beginning. You're entirely brand-new people; you haven't made any mistakes yet. You have a new place to live and new dishes and this new kind of, like, identity, this 'we' that gets invited everywhere together now. Why, sometimes your wife will have a brand-new name, even.”

“Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.”