“Integrating the beauty of seasonal change into the residence was a concept that remains true even today even in the more cramped, inner city machiya.”

“beauty remains, even in misfortune”

“It is a very strong rule in drama, and in life, that people remain true to their basic natures. They change, and their change is essential for drama, but typically they only change a little, taking a single step towards integrating a forgotten or rejected quality into their natures.”

“So the more things remained the same, the more they changed after all. Nothing endures. Not love, not a tree, not even a death by violence.”

“Place has always been important to me, and one thing today's Chicago exudes, as it did in 1893, is a sense of place. I fell in love with the city, the people I encountered, and above all the lake and its moods, which shift so readily from season to season, day to day, even hour to hour.”

“An advertising man understands even more viscerally than an academic that the world is made of discourse, Pescecane argued; he understands in his bones that true power resides in the infinite manipulability of signs.”