“The creative process is a process of surrender, not control.”

“Negotiation is a give-and-take process, but being in control of the process is the only way to be successful at it.”

“The neural processes underlying that which we call creativity have nothing to do with rationality. That is to say, if we look at how the brain generates creativity, we will see that it is not a rational process at all; creativity is not born out of reasoning.”

“The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.”

“So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time. ”

“Creative activity is a type of learning process where the teacher and pupil are located in the same individual.”