“But what is memory if not the language of feeling, a dictionary of faces and days and smells which repeat themselves like the verbs and adjectives in a speech, sneaking in behind the thing itself,into the pure present, making us sad or teaching us vicariously...”

“Nouns and verbs are the guts of the language. Beware of covering up with adjectives and adverbs.”

“„All effective propaganda“, Hitler wrote, „must be expressed in a few stereotyped formulas.“ The stereotyped formulas must be constantly repeated for „only constant repetition will finally succeed in im printing an idea upon the memory of a crowd.“ Philosophy teaches us to feel uncertain about the things that seems to us self-evident. Propaganda, on the other hand, teaches us to accept as self-evident matters about which it would be reasonable to suspend our judgement or to feel doubt.”

“Teaching at best beckons us to morality, but it is not in itself efficacious. Teaching is like a mirror. It can show you if your face is dirty, but it the mirror will not wash your face.”

“They were anxious to make men of us, by which they meant making us like themselves.”

“First they came for the verbs, and I said nothing because verbing weirds language. Then they arrival for the nouns, and I speech nothing because I no verbs.”