“Pseudoscience is almost always recognizable from a distance, and easy to confirm on close examination. Science is, however, not immune from hubris, and bad science can be tougher to spot. Those of us who make a living from science or science media must display scientific integrity. We must constantly test our assumptions and fight the siren song of consensus when our data tells us to be contrarian. We must remain independent of political or religious bias in evaluating our work. We must admit when we are wrong, and remain willing to evolve when verifiable data demands change. We must admit when we are uncertain, remain humble in advances, and offer courageous and independent advice grounded in science.”

K. Lee Lerner
Life Change Courage Positive

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“Pseudoscience often relies on a witches' brew of scientific terms (e.g. "wavelength," "energy fields," "vibrations") half-baked into simplistic metaphors that do not correspond with testable reality. In some cases, pseudoscience simply relies on language that is deliberately vague and poorly defined to deceive. While outright lunacy is almost always easy to spot, the most dangerous of pseudoscientific meanderings are those filled with scientific terminology that, even for experts, can initially be daunting and impressive. Upon dissection, however, the terminology is invariably found to be misused, or used in a context far from accepted understanding. However convincing and artful, however much we may even wish the conclusions to be true, monuments built in such shifting sands cannot withstand the inevitable tests of time.”


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