“Why do these people crave fame? Why do any of us? Well, I’d argue it’s not about money. If it were our tabloids would be devoted to the lives and times of bankers. I think we all want to leave a legacy. We want to be remembered. We want to be Great.... In short, Alexander [the Great] was Great because others decided he was Great, because they chose to admire and emulate him. ... We made Alexander Great, just as today we make people great when we admire them and try to emulate them. History has traditionally been in the business of finding and celebrating great men, and only occasionally great women, but this obsession with Greatness is troubling to me. It wrongly implies, first, history is made primarily by men and secondly, that history is made primarily by celebrated people, which of course makes us all want to be celebrities. Thankfully we’ve left behind the idea that the best way to become an icon is to butcher people and conquer a lot of land, but the ideals that we’ve embraced instead aren’t necessarily worth celebrating either. All of which is to say we decide what to worship and what to care about and what to pay attention to. We decide whether to care about [so-called ‘celebrities’]. Alexander couldn’t make history in a vacuum, and neither can anyone else.”