“Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs”
“Lord, I feel so small sometimes in this great big old world.Yeah, I know there are more important things.But don't forget to remember me.”
“70 out of 100 people in the world cannot read... if you can read then you are the luckiest out of 2 million people in the world that cannot.”
“Every state's emblematic propaganda is worshiped by the consumer-citizen as a super-logo, a brand Juggernaut.”
“We pass Tinsley's Fried Chicken with the big sign that reads, TRY OUR BIG, JUICY BREASTS.”
“Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.”