“There are the choices that we make and the consequences, that's all.”

“Don’t think so. We all make our choices, and those choices have consequences.”

“You fuss too much over making the "right" choice Gaius. All we need do is make a good choice, see it through, and accept the consequences.”

“In this life we have to make many choices. Some are very important choices. Some are not. Many of our choices are between good and evil. The choices we make, however, determine to a large extent our happiness or our unhappiness, because we have to live with the consequences of our choices. Making perfect choices all of the time is not possible. It just doesn't happen. But it is possible to make good choices we can live with and grow from.”

“The problem is that the choice we make in the market don't fully reflect our values as citizens. We might make different choices if we understood the social consequences of our purchases or investments and if we knew all other consumers and investors would join us in forbearing from certain great deals whose social consequence were abhorrent to us.”

“If every time we choose a turd, society, at a great expense, simply allows us to redeem it for a pepperoni, then not only will we never learn to make smart choices, we will also surrender the freedom to choose, because a choice without consequences is no choice at all.”