“What color is a chameleon placed on a mirror?...The chameleon responding to its own shifting image is an apt analog of the human world of fashion. Taken as a whole, what are fads but the response of a hive mind to its own reflection?In a 21st-century society wired into instantaneous networks, marketing is the mirror; the collective consumer is the chameleon.”
Kevin Kelly
Out of Control: The New Biology of Machines, Social Systems, and the Economic World
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