“Sustainability is now a big baggy sack in which people throw all kinds of old ideas, hot air and dodgy activities in order to be able to greenwash their products and feel good.”

Kevin McCloud

Kevin McCloud - “Sustainability is now a big baggy sack...” 1

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“One of the least meaningful and most overused words in the English language is 'sustainability.' For most Americans, it means something like 'pretty much the way I live right now, though maybe with a different car.' A good test of any activity or product described as sustainable is to multiply it by 300 million (the approximate current population of the United States) and then by 9 or 10 billion (the expected population of the world by midcentury) and see if it still seems green. This is not an easy test to pass”

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“There are two kinds of great power which can shake the earth: Mega earthquakes and big ideas!”

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“Trust should be like the feeling of a one year old babywhen you throw him in the air,he laughsbecause he knows you will catch him;”

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