“Designers can learn from library science. In trying to deliver information, what are the cognitive frameworks or resistances to absorbing information? We're always trying to make information delivery as painless and seamless as possible. Even to the point that the person has no conscious perception of how the information is delivered. - Micki Breitenstein via way of Kim Baer's book, Information Design Workbook”

“As a designer, you have to think in time and see things in sequence. You have to see information as a narrative form - Paul Mijksenaar quoted by Kim Baer”

“Books deliver information so that experience has a chance to exercise creativity.”

“New research into cognitive functioning—how the brain works—proves that bullet points are the least effective way to deliver important information. Neuroscientists are finding that what passes as a typical presentation is usually the worst way to engage your audience.”

“Clutter and confusion are failures of design, not attributes of information.”

“What about confusing clutter? Information overload? Doesn't data have to be "boiled down" and "simplified"? These common questions miss the point, for the quantity of detail is an issue completely separate from the difficulty of reading. Clutter and confusion are failures of design, not attributes of information.”

“The information you have is not the information you want. The information you want is not the information you need. The information you need is not the information you can obtain. The information you can obtain costs more than you want to pay”