“if we do not change our direction,we are likely to end up where we are headed”

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”

“Marketing is a race without a finishing line”

“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”

“If we don't change the direction we are headed, we will end up where we are going.”

“We feel cold, but we don't mind it, because we will not come to harm. And if we wrapped up against the cold, we wouldn't feel other things, like the bright tingle of the stars, or the music of the aurora, or best of all the silky feeling of moonlight on our skin. It's worth being cold for that.”

“We just never know. We think we do. We think we have life figured out, and in our arrogance we become hard. But life has a way of humbling us, of softening us. ”