“In my experience, the content strategist is a rare breed who's often willing and able to embrace whatever role is necessary to deliver on the promise of useful, useable content.”

“High-quality web content that's useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online.”

“Quality, relevant content can't be spotted by an algorithm. You can't subscribe to it. You need people - actual human beings - to create or curate it.”

“I am here, forever, to protect you. To help you, to love you. To keep you happy.” It was an oath that every elf knew, but never had to say. There was no prompt. At a certain age, two elves of nearly the same name would meet. Then one would say the oath, simply because they felt compelled to. It was more than a promise; it was a feeling. One that every single elf was born with.”

“Home. It's such a simple word, one I never knew would come to mean as much to me as it has. It once was my dad's house, then my uncle's farm. Mostly it's meant wherever Charlie and I were together. Now, though, it's you. It's your letters, your words. They're the place I go to with my fears, where I find comfort, where I feel safe.”

“You have become my own personal demon. You haunt me, tempt me, drive me mad with wanting you, and I can no longer blame prophecies or powers or fate. It's just you. I have chosen you.”

“When I was a kid, my mom once told me that God was an artist and how on occasion He’d throw a bucketful of paint across the sky for us all to see. I asked her why the paint disappeared by morning, and she told me that if the sky was always like that we might take it for granted. I suppose she was right. Maybe that’s what war is all about—so we can appreciate times of peace.”