“In a market, preceptions could be as important as reality.p.403”

“Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.”

“Openness and transparency is a great first step, but it is equally as important to take the results of that openness--the feedback and market research--and integrate it into the product itself.”

“To write out the precepts again, we contend with them, and keep them; we build our humanity, and keep our humanity alive... Thay has named the precepts 'wonderful'... Wonderful because they can protect us, and show us how to live a joyous life, an interesting, adventurous, deep, large life, and how to be with one another, and with animals, plants, and all the Earth and universe. Wonderful because when we practice the precepts, we existentially become humane, we embody loving kindness... Standing in the midst of burning ruins, I was glad that I knew the precepts. Though I kept their tenets imperfectly, even in aspiration I created some invisible good that could not be destroyed... The Five Wonderful Precepts give clear and simple directions to finding that life. In devastation, I have blueprints for making home anew (90-92).--For a Future to Be Possible: Commentaries on the Five Wonderful Precepts”

“The market is a tool, and a useful one. But the worship of this tool is a hollow faith. Far more important than any tool is what you make with it.”

“And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”