“Book authors are in high demand for speaking engagements and appearances; they are the new ‘celebrity’ and celebrities gain access. Authors not only make money from royalties or book advances but from their keynotes, presentations and strategically branded product lines. This includes entrepreneurial ideas for you to extend yourself beyond just writing and prepares you to add speaking and consulting to your revenue stream. You have to begin to look outside book sales and towards the speaking market. There are radio, interviews, news, television, small channel television keynotes, lectures, seminars and workshops. These types of events have the possibility to be much more lucrative than just selling books. In essence, the book builds and brands you in the public eye. It gives you credibility and the opportunity to be more than you are. It enables you to now be a voice, a teacher, a leader, an expert - after all, you wrote the book on it!”

“Let me remind you again that when you put a book out there, you are a published author in a space where you are an expert. Your book becomes the ultimate business card, not to mention a source of ongoing revenue. Did someone say “ongoing revenue?”. Who does not need to make some extra money on a regular basis? Realize that this book will take some work to complete once, but thereafter it exists forever – working to bring you royalty checks five, ten, twenty years from now. Money will be consistently flowing into your bank account. If you write a good book that provides real value, then you realistically have a revenue stream which will bring income for decades to come.”

“The more I write, the more I've come to realize that books have a different place in our society than other media. Books are different from television or film because they ask you to finish the project. You have to be actively engaged to read a book. It's more like a blueprint. What it really is, is an opportunity... A book is a place where you're forced to use your imagination. I find it disappointing that you're not being asked to imagine more.”

“Let's turn now to the citation of authors, found in other books and missing in yours. The solution to this is very simple, because all you have to do is find a book that cites them all from A to Z, as you put it. Then you'll put that same alphabet in your book, and though the lie is obvious it doesn't matter, since you'll have little need to use them; perhaps someone will be naive enough to believe you have consulted all of them in your plain and simple history; if it serves no other purpose, at least a lengthy catalogue of authors will give the book an unexpected authority. Furthermore, no one will try to determine if you followed them or did not follow them, having nothing to gain from that.”

“Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.Seth Godin”

“In life, we are all on the same journey, we are all struggling to get from point A to point B. Different people have different point A originations and B destinations, but the path we travel is the same. If you can take what you have learned; share the experience and shortcuts you've discovered along the way, offer time saving tips and how you finally made it - then you can lighten the load of those who are just beginning on a similar path. Getting paid for it is an added bonus. My hope is that you do not end your journey at “I wrote a book” but rather understand that your book is just the beginning. Imagine the products you can create based on the contents of your book. Imagine the opportunities to share your knowledge with more people by speaking, training, coaching. You have an important message to share and the world is waiting...”