“The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too "salesy" and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. No matter what you decide, remember to keep it aligned with your brand.”

Kytka Hilmar-Jezek

Kytka Hilmar-Jezek - “The decision to create a book...” 1

Similar quotes

“My memories are not books. They are only stories that I have been over so many times in my head that I don't know from one day to the next what's remembered and what's made up. Like when you memorize a poem, and for one small unimportant part you supply your own words. The meaning's the same, the meter's identical. When you read the actual version you can never get it into your head that it's right and you're wrong.”

Elizabeth McCracken
Read more

“I seek to speak to you, in some way, as your own self. Who can tell what this may mean? I myself do not know, but if you listen, things will be said that are perhaps not written in this book. And this will be due not to me but to the One who lives and speaks in both.”

Thomas Merton
Read more

“Not matter what your sacred or religious book is, it's not how well you know the book, it's how well you're in alignment with the author.”

Steve Maraboli
Read more

“People can read books and watch children at the same time . . . Of course, both the reading of the books and the watching of the children will be performed in a way best described as half-assed. If you want to read your book in a non-half-assed way, you have to wait until your child is in kindergarten, or you must pay someone to watch your child while you read your book. Even then, however, you must not read the book in your home because the child will find you and jump on you and make reading impossible. You must leave your home, leave your yard, leave your street. You must drive to a cafe in town to read your book. You must run and hide from your child as if your child is serving you a subpoena. This is not insane. It does not make you bad if you do this.”

Amy Fusselman
Read more

“I shall be so glad if you will tell me what to read. I have been looking into all the books in the library at Offendene, but there is nothing readable. The leaves all stick together and smell musty. I wish I could write books to amuse myself, as you can! How delightful it must be to write books after one's own taste instead of reading other people's! Home-made books must be so nice.”

George Eliot
Read more