“the pain of losing a dollar is far more powerful than the pleasure of winning a dollar.”

“As the late baseball manager Sparky Anderson put it: “Losing hurts twice as bad as winning feels good.”

“Inside the opponent’s 45-yard line, facing anything less than fourth and eight, teams are better off going for it than punting. Inside the opponent’s 33-yard line, they are better off going for it on anything less than fourth and 11.* Regardless of field position, on anything less than fourth and five, teams are always better off going for it.”

“Time and again, we let the fear of loss overpower rational decision-making and often make ourselves worse off just to avoid a potential loss. Psychologists call this loss aversion, and it means we often tend to prefer avoiding losses at the expense of acquiring gains.”

“I don't gamble, because winning a hundred dollars doesn't give me great pleasure. But losing a hundred dollars pisses me off. ”

“Wealth isn't always measured in dollar signs. We each have time, talent and creativity, all of which can be powerful forces for positive change”

“Religion is far more of a choice than homosexuality.”