“The foundation of changing behavior is linking rewards to performance and making the linkages transparent.”

“Oh I never fake it... I make it a point never to reward bad behavior”

“To me, the conclusion that the public has the ultimate responsibility for the behavior of even the biggest businesses is empowering and hopeful, rather than disappointing. My conclusion is not a moralistic one about who is right or wrong, admirable or selfish, a good guy or a bad guy. My conclusion is instead a prediction, based on what I have seen happening in the past. Businesses have changed when the public came to expect and require different behavior, to reward businesses for behavior that the public wanted, and to make things difficult for businesses practicing behaviors that the public didn't want. I predict that in the future, just as in the past, changes in public attitudes will be essential for changes in businesses' environmental practices.”

“Those who perform acts of kindness without expectation of reward receive the greatest reward of all, immortality”

“The study of doctrine and the teaching of doctrine will change behavior more than the study of behavior will change behavior.”

“People don’t change their behavior unless it makes a difference for them to do so.”