“Be in the World, Not of the World—Kind of like Lucky Charms cereal: there are lots of pretty marshmallows in with the cereal, but they’re not the same. So live with the cereal, but remember: you’re a pretty marshmallow.”

“Lucky Charms are like the vampires of breakfast cereal. They're magical, they're delicious, they're a little bit dangerous and bad for you. They initially make you feel great, but then over time you realize that maybe your relationship with Lucky Charms is just a little bit unhealthy and you start to think, 'Maybe I don't want to be in a long-term relationship with a breakfast cereal that tastes delicious but damages my health.' But then the Lucky Charms gets all stalker on you and for some reason you kind of like that. It makes you feel special. So yeah, you spend your life with Lucky Charms. That's awesome. That's a great way to... get diabetes.”

“Yet as a general rule it's a whole lot easier to slap a health claim on a box of sugary cereal than on a raw potato or a carrot, with the perverse result that the most healthful foods in the supermarket sit there quietly in the produce section, silent as stroke victims, while a few aisles over in Cereal the Cocoa Puffs and Lucky Charms are screaming their newfound "whole-grain goodness" to the rafters.”

“Remember the days when you let your child have some chocolate if he finished his cereal? Now, chocolate is one of the cereals.”

“That's always seemed so ridiculous to me, that people want to be around someone because they're pretty. It's like picking your breakfeast cereals based on color instead of taste.”

“It always seemed ridiculous to me that people would want to be around someone because they're pretty. It's like picking your breakfast cereals based on color instead of taste.”