“When the product is right, you don't have to be a great marketer.”

“Marketing is what you do when your product is no good.”

“I don't understand an age where meanings dissolve and all we're left with are names that last for a minute, where symbols don't symbolize anything but a marketed product, where politics and money create greatness. I'm glad to have been alive during times when this was not as true: when the market was not determining what food we wanted, then giving exactly what we wanted back to us, thus creating a dangerous loop, because in this vicious circle expectations are granted, not questioned or surpassed.January 1999”

“Openness and transparency is a great first step, but it is equally as important to take the results of that openness--the feedback and market research--and integrate it into the product itself.”

“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”

“Markets are useful instruments for organizing productive activity. But unless we want to let the market rewrite the norms that govern social institutions, we need a public debate about the moral limits of markets.”