“The process doesn’t end there. Stories are more than just images. As you continue in the tale, you get to know the characters, motivations and conflicts that make up the core of the story. This requires more parts of the brain. Some parts process emotion. Others infer the thoughts of others, letting us empathize with their experiences. Yet other parts package the experience into memories for future reflection”

“Lies are just stories, and stories are all that matter. We all tell stories. Some are more truthful than others, maybe, but in the end the only thing that counts is what you can make people believe.”

“Reflective processing allows us to handle highly complex choices, but it is slower and more tiring than the automatic system. It requires motivation and significant effort.”

“The reaction on the part of the apes, limited as it was to about one subject in every three or four, has just that character of being common, yet individual, that belongs to aesthetic experiences. Some are sensitive to the sight, and the rest are not; to some of them it seems to convey something -- to others it is just a thing, a toadstool or what you will.”

“WARNINGIf you dare to read this story, you become part of the Experiment”

“in other words, his story was part boast, part confession.”