“An aspirational diet will have you dreaming of success; but it’s the attachment of expectations and tangible goals that feeds the desire, persistence, and fortitude required to make the win.”

“Think little goals and expect little achievements. Think big goals and win big success.”

“Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal - a commitment to excellence - that will enable you to attain the success you seek.”

“Success in any endeavor does not happen by accident. Rather, it’s the result of deliberate decisions, conscious effort, and immense persistence...all directed at specific goals.”

“You don’t have to feed the lie if you don’t want it to. If you make it credible it will become that, but only in your mind and only as disproportionate as you’ve decided it is. Truth has a way of being more persistent and if the two ever meet, truth will win.”

“Try to turn as many soft, aspirational goals as possible into success criteria, and make them specific enough that you can actually tell whether or not you've met them.”