“A book is less important for what it says than for what it makes you think.”
“Reading without thinking is nothing, for a book is less important for what it says than for what it makes you think.”
“Who you are is less important than what you seem.”
“What you say in advertising is more important than how you say it.”
“...in the presence of God, it is less important who is right than what is right.”
“So what is true for life itself is no less true for the universe: knowing where you came from is no less important than knowing where you are going.”