“Chic, is first, when you don't have to prove you have money, either because you have a lot and it doesn't matter or because you don't have any and it doesn't matter. Chic is not aspirational. Chic is the most impossible thing to define. Luxury is a humorless thing, largely, and when humor happens in luxury it happens involuntarily. Chic is all about humor. Which means chic is about intelligence. And there has to be oddness-- most luxury is conformist, and chic cannot be. Chic must be polite and not incommode others, but within that it can be as weird as it wants.”
Luca Turin
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